Editorial embeds
Free for credited editorial use
Ready-made national and retailer price modules for articles, explainers and evergreen pages.
- Hosted and responsive
- Fuel Finder attribution included
- No publisher-side data pipeline
For publishers
UK fuel price data for publishers
Use current UK petrol and diesel price data in articles, live pages and newsroom tools. Start with a free credited fuel price widget, or commission a supported JSON, CSV or editorial data product for your publication.
Backed by more than 9 million historical UK fuel-price records.
- 9,333,527historical fuel-price records
- Hosted embedsCopy-and-paste HTML
- Structured dataJSON, CSV and SVG
- CoverageNational, retailer and local
Products and pricing
Choose the level of support your publication needs.
Standard editorial embeds are available now. Paid work covers publication-specific presentation, repeatable analysis and supported delivery.
Publisher Desk
From £500 / month
A managed service for publications that need a recognisable, regularly updated fuel-price product.
- Publication styling
- Retailer, region or postcode-area cuts
- Weekly chart and commentary pack
- Integration support
Data partnerships
Scoped to requirements
Derived fuel-price data and analysis for research desks, products and higher-volume publishing workflows.
- Historical and derived feeds
- Scheduled extracts or custom endpoints
- Documented schemas
- Agreed service levels
Available formats
Use a hosted module or work with the data directly.
| Product | Delivery | Typical use |
|---|---|---|
National price embed/embed/prices | Hosted HTML | Articles and live information pages |
Retailer comparisonPublisher embed | Hosted HTML | Retail and motoring coverage |
Fuel Price Pulse/fuel-price-pulse/data.json | JSON or CSV | Newsroom analysis and data visualisation |
Weekly chart/fuel-price-pulse/weekly/…/chart.svg | SVG | Articles, newsletters and social graphics |
Data selection
National movement, retailer comparisons, motorway premiums, regions and postcode areas.
Presentation
Publication typography, colour and layout while retaining clear source attribution.
Delivery
Versioned outputs, documented changes and a named contact for supported products.
Publishing standards
Commercial terms do not affect the data.
Paid work funds presentation, analysis and support. It does not buy a different result.
No paid price ranking
A commercial relationship never moves a forecourt above a cheaper result or changes the underlying comparison.
Source and methodology shown
Outputs distinguish official source fields from Fuel Finder UK's classifications, calculations and editorial analysis, with links to the relevant fuel price methodology.
Advertising remains labelled
Sponsorship stays visibly separate from price data and editorial conclusions.
Limitations remain visible
Coverage, freshness and historical-method notes travel with the published product.
Common questions
Before starting a project
- Can we use a standard widget without a commercial contract?
- Yes. National and retailer embeds in the press room are free for credited editorial use.
- Are you selling the government's raw data?
- No. Commercial work covers Fuel Finder UK's normalisation, historical archive, derived comparisons, hosted delivery and support. The official source data remains openly available.
- Can the product match our publication design?
- Yes. Supported products can adopt your typography, colour and responsive layout while keeping attribution and methodology clear.
- Can you produce a one-off cut for a story?
- Usually. Retailer, geographic, historical and market-spread requests can be scoped as a one-off newsroom package.
Publisher enquiries
Tell us what you need to publish.
Include the audience, geography, preferred format and expected publishing frequency.